In 2004, pursuant to a license from Laura and Paul Miller, Virginia Phillips and Al Roach opened a 20 Minutes to Fitness studio in Lakewood Ranch, FL, a planned unit development outside of Sarasota, FL. 20 Minutes to Fitness International, LLC was organized in 2008 as the franchise arm of 20 Minutes to Fitness, at which time the Clayton and Chesterfield studios became franchisees.